Zoho Powers Mercedes-Benz India’s New SKYLine Dealer Management Platform
Mercedes-Benz teams up with Zoho to launch SKYLine, a digital dealer management system enhancing customer experience.

By Indrani Priyardarshini

on October 29, 2025

Mercedes-Benz, the luxury automobile maker, has announced a partnership with Zoho for the launch of “SKYLine”, an end-to-end Dealer Management System (DMS).

SKYLine digitises the entire service life cycle from booking to delivery through real-time data integration, streamlined workflows, and unified backend operations which is built on Zoho CRM and implemented by Zoho’s Enterprise Business Solutions (EBS) team.

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Seamless & Unified Customer Experience

From booking to vehicle delivery,the new platform digitises the entire service lifecycle- a connected experience for both dealers and customers. With centrally governed yet dealer-autonomous processes, SKYLine delivers a single, integrated platform across Mercedes-Benz India’s vast dealer network.

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Setting a new Benchmark

“SKYLine is a major step towards managing our customer service operations, being a key lever that will enhance customers’ experience. With SKYLine, we are setting a new benchmark in customer experience by blending technology with personified service,” stated Santosh Iyer, Managing Director & CEO at Mercedes-Benz India.