In a groundbreaking move, Bharti Airtel has announced a partnership with Blinkit, the quick commerce platform, to deliver SIM cards to customers within just 10 minutes. This collaboration allows customers to receive SIM cards at their doorstep for a nominal convenience fee of ₹49, marking a significant milestone in customer service. It marks the entrance of the quick commerce giants in the telecom sector, where their expansion will be worth following. 

Initially, the SIM delivery service will be available in 16 major cities, including Delhi, Gurgaon, Faridabad, Ahmedabad, Surat, Chennai, Bhopal, Indore, Bengaluru, Mumbai, Pune, Lucknow, Jaipur, Kolkata, and Hyderabad. The companies have plans to add more cities and towns over a period of time.

Easy SIM Activation

Once the SIM card is delivered, customers can easily activate their number using Aadhaar-based KYC authentication. They can choose between postpaid and prepaid plans or initiate Mobile Number Portability (MNP) to switch to the Airtel network. To simplify the process, customers can visit the provided online link to watch an activation video, ensuring a smooth and seamless activation experience.

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Airtel Simplifying Customers’ Lives 

Commenting on the partnership, Siddharth Sharma, CEO of Connected Homes and Director of Marketing at Bharti Airtel, said, ”Simplifying customer lives is central to everything we do at Airtel. Today, we are thrilled to partner with Blinkit for 10-minute SIM card delivery to customers’ homes across 16 cities, and in due course of time, we plan to expand this partnership to additional cities.”

Saving Time and Hassles 

Albinder Dhindsa, founder and CEO of Blinkit, said, “To save customers time and hassle, we’ve collaborated with Airtel to deliver SIM cards directly to customers in select cities, with delivery in just 10 minutes. Blinkit takes care of the delivery, while Airtel makes it easy for customers to complete self-KYC, activate their SIM, and choose between prepaid or postpaid plans. Customers can also opt for number portability, all at their convenience.”

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This marks a new era as the quick commerce segment makes its entry into the telecom market. With this shift, the impact of quick commerce on retailers will become increasingly significant. As quick commerce continues to expand, retailers are likely to lose ground in the market.