In a significant move, Imagine Marketing Limited (IML), the parent company of boAt, has appointed Gaurav Nayyar as the new Chief Executive Officer (CEO). This leadership transition comes as the company positions itself for future growth and expansion.

Nayyar’s Background

Gaurav Nayyar, who has served as boAt’s Chief Operating Officer (COO) for the past three years, brings over two decades of strategic and operational experience to his new role. Prior to joining boAt, Nayyar spent eight years as a partner at Bain & Company, where he honed his expertise in business strategy and operations.

Also Read | Toyota’s Woven City: The Smart City of the Future

Co-Founders Transition to Strategic Roles

As part of the leadership restructuring, Sameer Mehta, co-founder and CEO of Imagine Marketing, will transition to the role of Executive Director. In this capacity, Mehta will focus on driving long-term strategy and supporting Nayyar’s leadership. Co-founder Aman Gupta will continue his association with boAt as a Non-Executive Director on the board, ensuring continuity of the company’s brand vision and strategy.

Statements from the Leadership

Gaurav Nayyar expressed his honour in being entrusted with the responsibility of leading boAt into its next chapter. He acknowledged the extraordinary foundation built by Sameer Mehta and Aman Gupta and expressed his commitment to driving the company’s growth with their support.

Also Read | MeitY Releases Draft Online Gaming Rules, Seeks Public Feedback

Sameer Mehta reflected on the company’s journey and expressed pride in the accomplishments achieved under his leadership. He emphasised the importance of the leadership transition in positioning boAt for future opportunities.

Aman Gupta shared his pride in the company’s achievements and expressed confidence in Nayyar’s leadership. He reiterated his commitment to supporting the company in his new role as a non-executive director.

Implications for boAt’s Future

This leadership transition marks a significant step in strengthening boAt’s management as it prepares for its next phase of growth. The company aims to build on its market leadership and expand its product offerings under Nayyar’s leadership.